What is a Master Agency and how can these vendor-agnostic experts help businesses save time, money, and stress?
Buyers of technology are often overwhelmed by a sea of choices, solutions, and integrations.
Where do you start? Who’s legit and who’s too risky to consider? What systems work well together and what will cause more problems than its worth? These are not easy issues.
For most business leaders, the answer to these questions often leads to hiring and paying expensive consulting fees. But, when you look at the mechanics of a paid consulting engagement, the incentives can be all wrong. Consultants are often motivated to extend projects, to bill more hours. And unless you align with the PWCs or Accentures of the world (at astronomical costs), consultants are typically small shops that are under-resourced and struggle to deliver transformative solutions.
The Master Agency channel, also known as the Advisor Channel, proves to be a smarter way to buy. Master Agencies, and their Advisors, have direct access to a large portfolio of solutions. They also have direct access to vendor-agnostic solution architects with deep native knowledge of the technology landscape, the capabilities offered in each platform, and how to match a business’s goals and needs to the right solution. The job of a Master Agency, and its Advisors, is to identify needs and opportunities in a business, and then to bring in the appropriate resources to deliver.
Perhaps most important, Master Agents typically provide these services at no charge to you, the customer. Instead, they get paid by the suppliers on the back-end.
A Trusted Advocate: The benefits of working with a Master Agency
- The Advisors at a Master Agency take a vendor-agnostic approach and thoroughly vet solutions on your behalf–saving you significant time and money.
- Advisors take a broader view of your technology needs to eliminate blind spots and integration issues. This results in faster, more successful deployments.
- Advisors have proven they can secure better pricing. They are experts at negotiating vendor contracts and are intimately familiar with the inter-workings of vendor sales teams. The bottom line is they serve as your most trusted advocate and secure you the best return on your technology investment.
Master Agencies don’t just benefit business leaders.
Technology vendors increasingly prefer working with Master Agencies and their Advisors. Many even rely on them as their primary go-to-market engine. Here’s why.
- Master Agencies enable technology companies to move faster and scale bigger. They get broader reach through this channel and are able to touch more customers.
- The technology company’s cost of sale is ultimately less than investing in their own direct sales teams.
- Customers acquired through a Master Agency and its Advisors are often more satisfied with their purchase decision, more inclined to grow the relationship with the technology company, and more likely to stick with that provide for much longer.
CX Effect is a Master Agency and much more.
CX Effect is reimaging the concept of a Master Agency with a focus on meeting the needs of the customer experience professional. We work exclusively with people who are evaluating the CX technology stack and provide help navigating services not offered through other Master Agencies like Business Process Outsourcing and Robotic Process Automation. And, unlike the typical Master Agency, we’re developing comprehensive training, research, and content for CX pros. We want to empower you to be the best possible customer experience leader.
But wait, there’s more. Beyond offering the services you read about above, CX Effect has a professional services team that can help you with your technology deployment and optimization. We’re truly invested in your success and want you to see you deliver exceptional customer experiences. That’s not possible if we don’t first give you an exceptional customer experience.
We like to think of ourselves as a Master CX Integrator. Someone who can walk with you every step of the way as you look to find, buy, or optimize the tools and resources needed to fulfill your own customer experience strategy.
Pair with a CX Advisor today–risk-free. At no cost to you, you’ll quickly gain the clarity and understanding you need as you navigate the world of customer experience technology. Click here to get started.