How do you explain CX investments in terms that resonate with your chief executives? If you’ve ever found yourself asking this question, this webinar is for you. Join Justin Robbins, Chief Evangelist at CX Effect, and Vasili Triant, Chief Operations Officer at UJET, as they explore how businesses are evaluating, explaining, and ultimately winning their case for investment in customer experience.
They’ll share the common mistakes that line of business leaders make when pitching CX improvements, highlight ways to improve alignment with other key stakeholders and provide tips that will enable you to build an impactful business case for investing in customer experience.
When
Now Available On-Demand
Agenda
- How to Determine CX Investment Points
- Explaining the ROI of Customer Experience
- Overcoming Objections to CX Improvement
Presenters
Justin Robbins
Chief Evangelist, CX Effect
Once a 12-year-old call center agent, Justin Robbins has a career that spans over two decades and has taken him through the customer experience ranks. He’s led global training and consulting teams, built original industry research programs, directed technology marketing strategies, and presented around the world as a keynote speaker and workshop facilitator. Today, Justin leads the Education & Marketing programs at CX Effect.
Justin Robbins
Vasili Triant
Chief Operations Officer, UJET
As UJET’s Chief Operating Officer, Vasili Triant oversees all Go To Market activities including Sales, Channel, Alliances, and Customer Success. Triant brings more than 20 years of experience in Telecoms, Unified Communications (UC), and Contact Center industries, having previously served as VP/GM of Contact Center at Cisco, where he achieved the fastest growth in over a decade through a focus on global alliances and enterprise cloud-readiness.
Triant has also held executive-level roles at companies like ShoreTel, LiveOps, and Serenova, where he served as CEO, leading the company through a significant phase of growth and recognition.
