Bright is shaping the future of workforce development through immersive learning, simulation-based training, real-life practice, and AI-powered coaching.
Context
America’s #1 lawn care company, TruGreen trains over 15,000 associates annually, including lawn technicians, customer support representatives, sales managers, and more.
Following the COVID pandemic, the leadership team recognized a business mandate to modernize and digitize the company’s learning function. The company’s challenges and approach to training were comparable to those of many large-scale enterprises.
Problem
- Heavy dependence on live training delivery, typically over 3-4 weeks.
- Inconsistent training experiences based on location or facilitator.
- High turnover during the first 30 days.
- 6-month ramp time to full productivity.
Solution
- Digital lessons converted 80+ hours of live training and hundreds of PowerPoint slides into asynchronous, on-demand training.
- Conversation simulations replaced role play. Associates practice applying policies, showing empathy, handling complaints, and overcoming sales objections.
- Software simulations integrated for TruGreen’s Microsoft Dynamics-based CRM and home-grown apps.
- Human and AI-powered coaching enabled training professionals to spend more time on performance coaching.
Result
Within weeks of launching the new program during the 2023 hiring season, TruGreen saw dramatic shifts in business outcomes including:
- Reduction of onboarding training from 3 weeks to 1.5 weeks, resulting in $2M+ in hard cost savings from avoided unproductive wage hours.
- 5-10% improvement in Month 1 new hire sales closure and NPS metrics, despite having received significantly less training hours.
Ready to cut training time in half and boost new hire productivity? It’s a Bright idea!
